Website launch template

Client launch request template

A reusable client launch request template for asking for content, approval, access actions, or launch decisions without vague follow-up.

Agency teams sending launch-week client requestsUse this whenever a client-owned action needs a clear owner, deadline, and definition of done.

Adaptable copy

Use this as the starting point.

Section 01

Request: Please provide or approve [specific item] for [page, tool, or launch area].
Why it matters: This affects [launch impact], so we need a clear answer before [deadline].
Owner: [Client Lead or stakeholder name] is responsible for routing or completing this request.
Done means: [specific confirmation, approved copy, user invitation, URL, decision, or comment].
If blocked: Reply with what is preventing completion and who needs to help resolve it.

Section 02

Please approve the homepage hero copy and primary CTA by Wednesday at 3 p.m. ET so final QA can continue.
Please confirm the inbox that should receive contact form submissions before we publish the production form.
Please identify the DNS owner and confirm whether they are available during the launch window.
Please confirm whether the pricing page can launch as written or list the exact language that must change.

Section 03

We can keep the current launch window if the blocking items below are resolved by [deadline].
The highest-risk item is [item] because [launch consequence].
Items marked deferred will move to the post-launch list only if the final approver accepts that exception.

Related workflow

Shipperly gives agencies a client-facing place to assign these requests, track blockers, review AI launch briefs, and record approval.