Redesign launches have migration risk: old URLs, search visibility, stakeholder expectations, content changes, forms, analytics, and final approval all need a visible owner.
Track stakeholder approvals and known content exceptions.
Assign redirect, analytics, DNS, and Search Console decisions.
Review blockers that can affect search, leads, or launch authority.
Record final approval for the redesign scope.
Agencies need to confirm the new site is approved while also protecting redirects, indexing, analytics, form routing, and legacy content decisions.
Read the website launch readiness guide ->Redesign launches should not treat URL changes as an afterthought. Assign decisions for old pages, priority redirects, canonicals, sitemaps, and indexing.
A redesign changes messaging, page structure, calls to action, and business details. Those updates need client-side approval before launch.
The final launch window needs named owners for DNS, deployment, form testing, analytics, client confirmation, and post-launch monitoring.
A redesign replaces a working public site, so the launch checklist must protect the existing business signals.
The agency focuses on final visual QA.
Shipperly keeps redirects, indexing, analytics, forms, content approval, and final signoff visible.
Stakeholder comments arrive after launch because approval was informal.
Client-owned approvals and known exceptions are assigned before the final decision.
Post-launch tasks and true blockers blur together.
Blocker tracking helps agencies decide what stops launch and what can safely move later.
Include final content approval, redirects, analytics, form routing, DNS ownership, SEO migration, QA, legal review, known exceptions, launch-day availability, and final approval.
Redesigns often change URLs or remove pages. Redirect review helps protect user paths and search visibility after the new site replaces the old one.
One named client approver or Client Lead should approve the launch scope, known exceptions, and timing.
Yes, if they are non-blocking and the final approver accepts them as known exceptions with owners and follow-up timing.
A website redesign launch checklist for agencies covering approvals, redirects, SEO migration, content accuracy, DNS, blockers, and client go-live signoff.
