Website launch template

Final launch approval template

A practical final launch approval template agencies can use to request and record the client go-live decision.

Agencies requesting final website launch approvalUse this after blockers, known exceptions, launch scope, and launch-day responsibilities are visible.

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Adaptable copy

Use this as the starting point.

Section 01

Approval request

Please review [staging or preview URL] and confirm whether [website or domain] is approved to launch on [date and time zone].
Decision needed: approved to launch, approved with listed exceptions, or not approved because blockers remain.
Launch scope: [pages, domains, integrations, redirects, and exclusions included in this launch].
Known exceptions: [non-blocking items that will move to post-launch if approved].
Blocking items: [items that must be resolved before launch can proceed].

Section 02

Approval record

Approver name and role.
Client organization and project name.
Decision, timestamp, time zone, and launch scope approved.
Known exceptions or final changes requested.
Agency team member who recorded the decision.

Section 03

Approval statement

I approve the website launch for the scope and timing listed above.
I understand the known exceptions listed above will move to post-launch follow-up.
I do not approve launch yet because the listed blockers or final changes must be resolved first.

Related workflow

Keep the template connected to launch readiness.

Turn templates into a launch workflow.

Shipperly gives agencies a client-facing place to assign these requests, track blockers, review AI launch briefs, and record approval.

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