A good agency launch process moves from build completion to client readiness: assign work, confirm access, review blockers, summarize risk, request approval, then publish with a known plan.
Create a client launch checklist with owners, deadlines, and launch impact.
Invite a Client Lead to route client-side tasks through magic links.
Use blocker review and AI Launch Briefs to decide what matters today.
Request final approval when readiness and exceptions are clear.
Shipperly helps agencies make client-owned tasks visible, keep blockers from hiding, summarize risk with AI, and ask for a clear launch decision before go-live.
Read the website launch readiness guide ->Separate agency-owned production tasks from client-owned approvals, access actions, content decisions, and launch-day confirmations.
The process should make launch risk visible before the final week instead of waiting for vague client follow-up.
Final approval should capture the named approver, decision, timestamp, launch scope, note, and known exceptions.
Internal PM tools track production. A launch process layer tracks whether the client side is ready for go-live.
The agency discovers launch blockers during final status calls.
Shipperly keeps blockers, overdue items, access gaps, and unassigned client work visible earlier.
Client follow-up is written manually from scattered notes.
The AI Launch Brief summarizes risk and drafts client-safe follow-up for agency review.
Approval is a message buried in a thread.
Final approval is requested and recorded as a structured launch decision.
It is the workflow an agency uses to move a website from build completion to go-live by coordinating client-owned tasks, access, blockers, QA, launch-day plans, and final approval.
Shipperly focuses on client-side launch readiness: assigned requests, blockers, safe access guidance, AI launch briefs, follow-up drafts, and final approval.
No. Shipperly complements internal PM tools by giving the agency and client a focused launch readiness workflow.
Start before the final week, ideally 5 to 10 business days before launch for blocker review and earlier for migrations, legal review, or complex access needs.
A practical web design agency launch process for assigning client-owned tasks, reviewing blockers, coordinating safe access, using AI launch briefs, and recording approval.
