Shopify migration launch checklist for agencies managing ecommerce go-live risk

Confirm the source store, destination store, primary domain, markets, and launch scope.

Name the client-side final approver and the ecommerce operations owner for launch day.

Confirm the Shopify account owner, staff permissions, partner access, and safe agency access path.

Audit product titles, descriptions, variants, SKUs, barcodes, vendors, and inventory policy.

Spot-check migrated product images, alt text, media ordering, downloadable files, and variant images.

Review collection rules, manual collections, navigation placement, filters, and merchandising priority.

Confirm customer data migration scope, consent expectations, order history policy, and privacy constraints.

Approve legal pages, shipping policy, refund policy, privacy policy, terms, and checkout disclosures.

Prepare the URL redirect map for products, collections, pages, blog posts, and high-traffic legacy URLs.

Confirm metadata, canonical behavior, structured data, robots settings, and sitemap expectations.

Review payment gateway ownership, payout account, fraud settings, accelerated checkout, and test mode status.

Confirm shipping zones, rates, carrier services, local delivery, pickup, and free-shipping thresholds.

Confirm tax settings, duties, markets, currency, and any region-specific checkout requirements.

Audit required apps, app billing owner, app permissions, theme compatibility, and migration-critical settings.

Confirm analytics, pixels, consent mode, Tag Manager, email marketing, and conversion event requirements.

Freeze source-store content changes or record the final delta that must be migrated.

Run the final product, collection, customer, page, and blog migration sync if needed.

Confirm the live theme version, theme customizations, app embeds, and checkout branding are correct.

Disable test mode only after the client confirms payment settings and launch timing.

Place a test order with a real launch-day scenario and confirm payment, tax, shipping, and discount behavior.

Cancel or refund the test order according to the client-approved payment process.

Verify order confirmation, shipping confirmation, abandoned checkout, customer account, and admin notifications.

Update DNS or primary-domain settings when the client DNS owner confirms the cutover window.

Confirm SSL, canonical domain, redirects from old host, and Shopify primary-domain behavior.

Run redirect checks for top products, collections, blog posts, campaign URLs, and backlinks.

Test search, menus, filters, cart drawer, checkout, customer accounts, forms, and newsletter signup.

Validate analytics, pixels, conversion events, consent banner behavior, and ecommerce purchase tracking.

Check mobile product pages, cart, checkout, navigation, sticky add-to-cart, and app widgets.

Review inventory counts, preorder rules, out-of-stock behavior, gift cards, and discount codes.

Get explicit client approval to launch or capture the exact blocker that stops public release.

Monitor successful orders, failed payments, abandoned checkouts, refunds, and fraud review queues.

Confirm fulfillment, shipping labels, pickup, delivery, tax calculation, and notification workflows with real orders.

Review analytics revenue, purchase events, product views, checkout steps, and attribution after traffic resumes.

Check Search Console, sitemap discovery, indexed URLs, crawl errors, and redirect coverage for migrated URLs.

Review 404 reports, Shopify analytics, and server-side migration notes for missing redirects.

Confirm email marketing, product feeds, social commerce, affiliate feeds, and marketplace integrations are active.

Verify app billing, app ownership, and any temporary migration apps that should be removed.

Document accepted exceptions such as low-priority redirects, content edits, or merchandising follow-up.

Confirm staff permissions, partner access, collaborator access, and temporary launch users are cleaned up.

Review policy pages, transactional emails, checkout text, and customer-facing support links after launch.

Schedule post-launch merchandising, SEO, speed, and conversion reviews with named owners.

Confirm the client understands support ownership for products, orders, refunds, apps, and Shopify billing.

Archive the migration checklist, redirect decisions, launch approval, and rollback notes.

Keep monitoring high-traffic URLs, paid campaign landing pages, and top revenue products during the first week.

Close the migration only after revenue-critical blockers are resolved or accepted by the final approver.