Website launch readiness
The state of knowing whether a website can go live safely based on client-owned tasks, access readiness, blockers, QA, known exceptions, launch-day ownership, and final approval.
Website launch language
Website launch glossary
A practical glossary of website launch readiness terms for agencies coordinating client-owned tasks, blockers, safe access, and final approval.
Definitions
Shared terms for readiness, blockers, access, and approval.
Client-owned launch task
A launch action that depends on the client to provide, approve, confirm, delegate, or complete something before go-live.
Launch blocker
An unresolved task, decision, access issue, defect, or approval gap that should stop or delay launch until it is resolved or accepted as a known exception.
Client Lead
The primary client contact invited by the agency to receive launch requests, assign client-side work, keep stakeholder work moving, and own final launch approval in the MVP.
Client Stakeholder
A client-side person assigned to one or more launch requests, such as content approval, DNS coordination, legal review, form routing, or business detail confirmation.
Final launch approval
The named client decision that a website is approved to go live for a defined scope, launch window, and set of known exceptions.
Go-live approval
Another name for final launch approval: the client authorizes the agency to publish the site based on current readiness and agreed launch scope.
Launch exception
A known non-blocking issue the client accepts before launch, usually with a clear owner and post-launch follow-up date.
Safe access path
A way to complete access-related launch work without collecting secrets in general task fields, such as user invitations, temporary accounts, client-admin actions, or an approved password manager.
Make launch language operational.
Shipperly helps agencies turn these terms into assigned requests, blocker reviews, safe access paths, AI launch briefs, and final approval records.