Website launch checklist template

Client-owned launch items

Assign each item to one owner and mark whether it blocks go-live.

• Final page copy approved for homepage, services, about, legal, and priority conversion pages.
• Images, logos, downloads, testimonials, and case study permissions confirmed for launch.
• Business details confirmed: phone numbers, addresses, hours, service areas, team details, and social links.
• Form recipients, CRM routing, autoresponders, booking flows, and notification owners confirmed.
• Domain, DNS, CMS, hosting, analytics, and Search Console access paths confirmed safely.
• Legal, privacy, cookie, accessibility, or regulated-claim review completed or marked as a blocker.
• Final approver, launch window, backup contact, and launch-day availability confirmed.

Agency-owned launch items

• Final QA complete for priority pages, responsive breakpoints, forms, navigation, and critical user flows.
• Redirect map, canonical tags, robots rules, sitemap, and analytics checks reviewed.
• Known exceptions separated from true blockers and approved by the client if launch proceeds.
• Post-launch monitoring owner and first-week issue process confirmed.

Status labels

• Needed: owner has not submitted the item.
• In review: submitted but not yet approved.
• Blocked: owner is stuck or the item prevents safe go-live.
• Approved: client or agency owner has confirmed it is launch-ready.
• Deferred: client approved moving it to a post-launch list.