ComparisonWhy informal approval and design feedback are not enough
Email approval and visual annotation both have a place, but neither one automatically proves the client is ready to authorize go-live with blockers, exceptions, and launch scope understood.
Informal approval or annotation
Structured approval in Shipperly
A client says "looks good" in a long thread.
Shipperly asks for a clear approve-launch or request-final-changes decision.
A visual feedback tool collects comments on a page or screenshot.
Shipperly separates page feedback from the operational go-live decision and approval record.
Approval details are scattered across email, chat, meeting notes, and comments.
Shipperly records approver name, email, timestamp, decision, note, project, and approval statement.
Known exceptions are implied or buried.
Readiness context keeps blockers and final changes visible before approval.